For this mock project, I combined my skills in photography, creative direction, and graphic design to create an advertisement inspired by Free People’s brand identity. I shot and styled the photograph to reflect the brand’s free-spirited, bohemian aesthetic, then paired it with bold editorial typography and a whimsical handwritten slogan. My goal was to capture the balance of high-fashion elegance and playful individuality that defines the brand, while demonstrating my ability to translate visual storytelling into marketable design.

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